Ciao!
I am Laura Lei,
brand designer.

Half designer, half developer, fully both. I bring brand ideas to life through design and front-end code: and I've been doing it for 12+ years.

Laura Lei

Work

Balsamiq Rebrand

Balsamiq Rebrand

Brand identityWeb
Good Product Club

Good Product Club

Brand identityWeb
Balsamiq AI

Balsamiq AI

Web
More work
Illustration library

Illustration library

Lettering collection

Lettering collection

Fuori le Zampe

Fuori le Zampe

Food Alphabet

Food Alphabet

Experience

Brand Design Lead & Front-end Developer · Balsamiq
Jun 2018 — Oct 2026 (8 years 5 months)
Own brand and front-end direction across every touchpoint (UI, web, email, social, print, and events)
Led the front-end build and brand rollout of the balsamiq.com rebrand, growing trials 40%
Set creative direction and brand strategy, then ship it myself in production code
Front-End Developer · YOOX NET-A-PORTER GROUP
Apr 2017 — Jun 2018 (1 year 3 months)
Built responsive e-commerce interfaces for Armani Exchange and Kartell
Front-End Developer & Designer · Krescendo Multimedia
Apr 2015 — Mar 2017 (2 years)
Designed brand identities, logos, and website UI/UX
Developed responsive, cross-browser sites and e-commerce on Magento and WordPress
Front-End Developer & Designer · Area9
Mar 2014 — Dec 2014 (10 months)
Created logos, brand identities, and website UI/UX
Hand-coded responsive sites and e-commerce builds on WordPress and Magento

About

I'm a hybrid designer–developer based between Munich and Bologna. I am working remotely at Balsamiq, the AI wireframing and prototyping tool that helps teams make better product decisions.

12+ years into my career, I've always worked as both designer and developer: that's my superpower. I bring the brand to life through thoughtful design and front-end code: cohesive visuals, marketing materials, and a website that actually looks like the brand it represents.

Outside of work I run (first half-marathon this year! 🎉), do Crossfit, bake, and hang out with my dog Mario 🐶. Currently also learning German (danke, Duolingo 🦉).

Craft
Design and code held to the same standard.
Ownership
I follow through from idea to shipped, working product.

Toolkit

Design
Graphic designWeb designBrand IdentityIllustrationLetteringPrintPackagingMotion (beginner)
Code
HTMLCSSJavaScriptReactTailwindGitAstro
Tools
Adobe IllustratorAdobe PhotoshopAdobe Premiere ProAdobe After EffectsVS CodeBalsamiq Figma CanvaClaudeClaude CodeChatGPTAsanaJira