Ciao! I am Laura Lei, brand designer
& front-end dev.

Half designer, half developer, fully both. I bring brand ideas to life through design and front-end code: and I've been doing it for 12+ years.

Let's talk → Download cv ↓
Laura Lei
12+
Years of experience
8+
Years at Balsamiq
100+
Projects shipped

Works

Click any project to read the whole story.
Balsamiq AI

Balsamiq AI

Web
Good Product Club

Good Product Club

Brand identityWeb
Illustration library

Illustration library

Illustration
Lettering collection

Lettering collection

Lettering
Fuori le Zampe

Fuori le Zampe

IllustrationPrintWeb
Food Alphabet

Food Alphabet

LetteringPersonal
Chalkboard Mural

Chalkboard Mural

Lettering

Hi! I'm Laura — nice to meet you.

I'm a hybrid designer–developer based in Bologna, Italy. I am working remotely at Balsamiq, the AI wireframing and prototyping tool that helps teams make better product decisions.

12+ years into my career, I've always worked as both designer and developer: that's my superpower. I bring the brand to life through thoughtful design and front-end code: cohesive visuals, marketing materials, and a website that actually looks like the brand it represents.

Outside of work I run (first half-marathon this year! 🎉), do Crossfit, bake, and hang out with my dog Mario 🐶. Currently also learning German (danke, Duolingo 🦉).

A generalist's toolkit.

Half graphic design, half front-end code, and a lot of glue in between.
Design
Brand systems, identity, editorial, print, packaging. Type & color first.
Graphic design Web design Brand Identity IllustrationLettering PrintPackagingMotion (beginner)
Code
Front-end. Clean HTML, CSS, just enough JS, no page builders.
HTMLCSS JavaScriptReact TailwindGitAstro
Tools
The usual suspects, plus whatever the project needs. Learning new tools is half the fun.
Illustrator PhotoshopAfter Effects VS CodeBalsamiq Figma Canva ClaudeClaude CodeChatGPTAsanaJira
hello@leilaura.com