Ciao!
I am Laura Lei,
brand designer.

Half designer, half developer, fully both. I bring brand ideas to life through design and front-end code: and I've been doing it for 12+ years.

Laura Lei

Work

Balsamiq Rebrand

Balsamiq Rebrand

Brand identityWeb
Good Product Club

Good Product Club

Brand identityWeb
Balsamiq AI

Balsamiq AI

Web
More work
Illustration library

Illustration library

Lettering collection

Lettering collection

Fuori le Zampe

Fuori le Zampe

Food Alphabet

Food Alphabet

Experience

Brand Design Lead & Front-end Developer · Balsamiq
2018 — Present
Designed and built across every touchpoint: web, product, email, social, print, events
Led the front-end build and brand rollout of the balsamiq.com rebrand
Designed and coded front-end improvements to the sign-up flow and onboarding UX
Built and shipped the Balsamiq AI landing experience
Now driving creative direction and brand strategy, keeping everything unmistakably Balsamiq
Front-End Developer · YOOX NET-A-PORTER GROUP
2017 — 2018
Built responsive e-commerce interfaces for Armani Exchange and Kartell
Front-End Developer & Designer · Krescendo Multimedia
2015 — 2017
Designed and developed responsive, cross-browser websites
Created and managed e-commerce sites end to end on Magento and WordPress
Front-End Developer & Graphic Designer · Area9 snc
2014
Designed and developed websites, from wireframes to full implementation
Built static and e-commerce sites with WordPress and Magento

About

I'm a hybrid designer–developer based between Munich and Bologna. I am working remotely at Balsamiq, the AI wireframing and prototyping tool that helps teams make better product decisions.

12+ years into my career, I've always worked as both designer and developer: that's my superpower. I bring the brand to life through thoughtful design and front-end code: cohesive visuals, marketing materials, and a website that actually looks like the brand it represents.

Outside of work I run (first half-marathon this year! 🎉), do Crossfit, bake, and hang out with my dog Mario 🐶. Currently also learning German (danke, Duolingo 🦉).

Craft
Design and code held to the same standard.
Ownership
I follow through from idea to shipped, working product.

Toolkit

Design
Graphic designWeb designBrand IdentityIllustrationLetteringPrintPackagingMotion (beginner)
Code
HTMLCSSJavaScriptReactTailwindGitAstro
Tools
Adobe IllustratorAdobe PhotoshopAdobe Premiere ProAdobe After EffectsVS CodeBalsamiq Figma CanvaClaudeClaude CodeChatGPTAsanaJira